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About

Created for IKEA with IED's Design for the Many group of Master's students. The objective was to design an experience that leaves an impact about  the strategy of supply chain sustainability - under the title of responsible consumption and production.

Concept

Interactive circular green board that activates an audio when touched inviting the consumer to ask about the source of the products they buy and how they are made before purchasing them, in the aim of taking a parallel journey with ikea, to reach fully sustainable products by the year 2030.