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ABOUT

Created for IKEA with IED's design for the many group, the objective was to design an experience that leaves an impact about the strategy of supply chain sustainability - under the title of responsible consumption and production. 

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CONCEPT

Interactive circular green board that activates an audio when touched, inviting the consumer to ask about the source of the products they are buying and how they are made before purchasing them This aims in taking a parallel way of thinking along with shopping at IKEA, in order to reach fully sustainable products by the year 2020.